Cannes Lions
DRAFT LONDON, London / SAAB / 2006
Overview
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Outcome
The direct mail piece alone saw a staggering 40% response rate among our hottest pool of customers and prospects—30-45 year-olds just starting their families. In addition to tapping into its prime target audience, "The Race Against Time" effort succeeded in reactivating more than 500 customers who had not responded to Saab since the 1990s.
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