Cannes Lions
MRM PARTNERS, Madrid / SAAB / 2005
Overview
Entries
Credits
Description
Fleet Managers of large companies received a cage labelled with "it contains something alive". Inside the cage there was the new series catalogue wrapped in a black cloth, and a complementary webcam.
Outcome
85% response rate as a result of a follow up telemarketing campaign. Even some executives purchased a Saab TiD for personal use.
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12 items