Cannes Lions
SAATCHI & SAATCHI, Cape Town / SAATCHI & SAATCHI / 2003
Overview
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Description
Old, crap items of office furniture were sent to Creative Directors of other agencies with an accompanying note saying we’d moved to a swankier office and had no use for the furniture anymore, but maybe they could use it.
Outcome
The idea made an impression - most Creative Directors played along and phoned Saatchi & Saatchi to mockingly thank us for the gift. A minor but ‘self important’ few took offence.
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12 items