Solution:Create a surprising stunt, so funny and viral that could solve both challenges at the same time. Appeal to both targets with the same insight: the creative ego.We hired an actor, we asked him to pretend to be a intern and we got him interviews with the top creative directors in Spain and Portugal.In his portfolio there was always a copy of a famous ad from that creative director.And we let the laptop webcam roll.When the intern was about to be kicked out, he revealed the joke and gave the invitation to the creative director.

Results:15 out of the 15 creative directors contacted accepted the invitation.The event sold out in the first 48 hours after launching eseanuncioesmio.com (thatsmyad.com)The virals were viewed more than 200.000 times (the creative population here is only 8.000).

Plus…Only 3 creative directors tried to kick the actor’s ass.All of them sent greetings to our mother@!¢&s.*To see the Portuguese creative directors go to www.esseanuncioemeu.com