The action took in several places in the 3 major cities in Mexico (Monterrey, Guadalajara and Mexico City).

We delivered more than 200,000 bags of Sanbritas though the sampling process.

More than 8m people saw the activation in all over the country (in site, through the TV mentions -free, by the way-), through the YouTube videos the consumers uploaded on the web, through the social media mentions on Twitter and Facebook.