Cannes Lions

Dethrone the Serious

TBWA\CHIAT\DAY, New York / PEPSICO / 2022

Film
Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

An NBA All-Star. A Hollywood spokesperson. An avalanche of MTN DEW logos conspicuously coating every available inch of a sports arena. And a surprise cameo from a retired brand icon — Puppy Monkey Baby.

All to prove just how obvious product placement is. And if that wasn’t enough, we threw in an original song whose lyrics repeated “MTN DEW. DO THE DEW” over and over— Trust us, it’s a real banger.

Similar Campaigns

12 items

Bold Steps

JOHNNIE WALKER, Amsterdam

Bold Steps

2024, JOHNNIE WALKER

(opens in a new tab)