Cannes Lions
KAZOO AUDIO, Lima / BRITANICO ENGLISH INSTITUTE / 2014
Overview
Entries
Credits
Description
The music for BRITANICO "SACALOTEPUM MARAVILLEZKA" is an original creation.
The idea of the commercial is to imply that if a person can speak English, he will be able to "understand" any language.
In this sense, and with the intention of creating a "universal" music, we decided to compose something that has no gender, nor belongs to any country or culture.
We also created lyrics that do not belong to any language. These invented lyrics are just a group of words with rhythm an good sound.
However, the word "MARAVILLEZKA" (part of the lyrics) has a similar sound to the word "maravilla" (in English "wonderful"). We did this to give these lyrics a positive connotation.
In addition, we decided to use instruments and sounds that are not native to any country or culture (xylophone,strange choirs and percussions, etc.)
Finally, we used a fast rhythm to permit an agile image editing.
Thus, the musical creation was perfectly adapted to our client's idea and brief.
Execution
The music for BRITANICO "SACALOTEPUM MARAVILLEZKA" is an original creation.
Similar Campaigns
12 items