Imagine if you wanted to pay a bill from your mobile phone while you read your favorite blog. You would have to have the utility short code number on hand to make the process quick and convenient. Now what if you needed to this multiple times to multiple numbers?

The Safaricom websites empowers its customers to use its mobile money service by listing short codes and PayBill numbers but the service hosts a large number of vendors and a host of features that include usage statistics, mobile banking codes, online shopping cart and roaming charges to mention a few.

If this was one person’s struggle, the challenge was multiplied for every one of our millions of customers, who were having a problem with using these products efficiently and it showed.

So we turned each of the features into handy tools that would rest on our customers’ favourite websites and blogs.

We set the widgets up on popular websites and invited bloggers and trending websites to place the tools. Then we informed our audience on the ease and reach of their favourite services and their availability within other websites.