We see a seven year old boy, displaying a confidence beyond his years. We follow him going about his daily business getting the brush-off from a various people – including his ‘boss’ who tells him he’s lost his job.The commercial closes with him having to get a lift to the pub from his mother. His mates laugh and he realises that not only has he lost his job, but also the respect of his peers. It is then revealed that these events are the consequence of losing his licence; he has become in effect, a kid again.