The strength: with existing cell phone tools (GPS and Accelerometer), we created a brand new method to register safe driving miles.

It is most appropriate to the brand because a great number of car accidents Banorte's insurance unit assists, are caused by the use of a cell phone while driving.

+10,300 downloads

+165% awareness increase of the responsible use of cell phones while driving

-36% distraction accidents in the first six months of use of the App

+48% car insurance renewal