Objective: Mark the 'International Aids Day', increase awareness to the dangers of unprotected sex and have more people get tested.Concept: Every time you have unprotected sex a nagging little doubt is born. The kind you just can't get rid of…Radio Event: we joined all of the country's 20 radio stations to simultaneously broadcast the same spot. It was broadcasted at 7:59 in the morning, the highest rating time of the day and reached an all time record of listeners.The spot presented a character called 'the little doubt' that is born out of unprotected sex. The doubt nagged listeners to switch radio stations. But no matter how many stations they switched, they could not escape the doubt.

Target Audience: All people who do unprotected sex Results: - 1 radio spot, aired 1day only, reached one third of the country's population.- The event made headlines and was covered extensively by all radio stations, but also by TV news broadcasts, internet sites and daily papers