Cannes Lions

You hear what you want to hear

MULLENLOWE BRINDFORS, Stockholm / BARN TILL ENSAMMA MAMMOR / KIDS WITH SINGLE MOMS / 2017

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Kids With Single Moms (KWSM) is a Swedish NGO working to support children living with single moms under economic strain and other difficulties. KWSM’s focus is to create more positive childhood memories by facilitating and making the day to day life more enjoyable for both parent and child.

Children under economic strain often create their own truth to protect themselves and their parents. Especially during the holidays when they, unlike other children, don’t know what to do when school’s out.

By using the stereo channels, we gave the listener the opportunity to hear both the children's truth – and the reality. When listening in both earplugs, you get a feeling that something is wrong. But when listening in one earplug at the time, you hear both stories loud and clear.

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