The want to do something different for their annual report, it needs to be classy and stylish but real and not too fancy.They wanted a cover photo that represents the Aids Fonds, their work and their way of working. They didn't want to show the Africa look too much and needed more of a balance that would also work in the Netherlands. Besides that they also wanted more attention for the gay man in the Netherlands and in the rest of the world.

The book is wrapped in an actual red ribbon with the title silk-screened on it by hand. Before opening the book this ribbon must be (almost ceremonially) unwrapped to open the book. This uncovers the face of a real HIV infected man on the cover. The wrapping of ribbon continues to be represented in the typography of the red chapter titles.In all its simplicity and modesty it communicates the ambition, dedication and emotion from within this charity organization.

This annual report, in all it's simplicity and with little budget, gave the Dutch Aids Fund lots of free publicity opportunities as it has been reviewed in many media and as it has won multiple prizes around the world.This annual review was presented personally to both clients as prospects and was very positively received. It conveyed the message that this bank takes it's customers very seriously.