Cannes Lions

SAFE & SOUND MUSIC PLAYER

BBDO BANGKOK / LMG INSURANCE PUBLIC COMPANY / 2016

Awards:

1 Gold Cannes Lions
2 Shortlisted Cannes Lions
Case Film
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Overview

Entries

Credits

OVERVIEW

Description

Introducing SAFE & SOUND Music Player, The world’s first music app for pedestrians’ safer music experience. The built-in mode in music player app allows everyone to enjoy the music while also activate them to avoid road accident. By integrating the Location Tracking feature, users can play their tunes right from the app and walk with their headphones on. When they approach main road or a rail track, where accidents mostly occur, the app will automatically lower the volume of the music to 70% and activating the microphone to allow the surrounding noise to come in by 30%. By doing so, people can be more aware of the surrounding, lowering the risk of accidents. The app is available for every music lovers to download on Google Play. To promote accidents insurance package, User can also call LMG insurance directly from the app for further details about insurance package.

Execution

Introducing SAFE & SOUND Music Player, The world’s first music app that was designed for pedestrians’ safer music experience, enjoying the music while also avoiding road accidents.

We integrated Google Map into the app and utilized the Location Tracking technology in each smartphone. The app locates user’s position to know if they are on the street or not. This allows users to play their tunes from the app and walk with their headphones on. When they approach main road or a rail track, the app will automatically lower the volume of the music and activating the microphone to allow the surroundings noise to come in. By doing so, people can be aware of the surroundings, lowering the risk of accidents. The app is available for every music lovers worldwide to download on Google Play. User can also call LMG insurance directly from the app for further details about insurance package.

Outcome

• Safe & Sound Music Player is appreciated by music lovers and significant public figures, including Bangkok Counselor, Thai artists, and journalist.

"Best app for city people!”

Sutha Nitipanont – Bangkok Counselor

“Smart feature, big impact”

Kaona Pongpipat – Bangkok Post Journalist

“Brilliant app for music lovers!”

STOONDIO – Thailand’s rising singer-songwriter

• 20% of app users called LMG Call Center for further insurance package information.

• The app has been activated more than 150,000 times since launched and still counting.

• Most importantly, people are currently listening to music safely 6,000 hours a day.

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