Cannes Lions
SAATCHI & SAATCHI POLAND, Warsaw / PROCTER & GAMBLE / 2008
Awards:
Overview
Entries
Credits
Execution
As a place of promotion we chose a Laundromat in 19th century building placed in the heart of Krakow’s Old Town, which is visited by tourists in large numbers. The Ariel Color stained glass windows, made in a traditional way, were installed in its windows. Stained glass windows, which keep vivid and intensive colours for many years, fitted perfectly to a character of the place and enriched its atmosphere. Moreover, they emphasized Ariel Color product’s qualities.
Outcome
Thanks to the stained glass windows it’s impossible to pass the Laundromat indifferently. The stained glass windows became the conversation topic of Krakow residents and gave the results in growth of Laundromat consumers’ number. Everlasting vivid colours, constantly presented in this Laundromat, made Ariel Color the key choice for its clients.
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