We created SafelyBackpacks, a school backpack that featured the speed limit around schools. Whenever kids were on their way to and from school, the Safely Backpacks provided a powerful reminder to slow down.

The SafelyBackpacks are designed to work just as simply as a normal school backpack. The functionality and size are standard but the extra flap encompassing the Speed Sign gives it an extra safety edge.

The Backpacks are fully operational in the world, with orders now being taken from across Australia.

We launched the schoolbags as kids were returning to school from their holidays - a time when many drivers tend to forget that the kids are back at school.

Focusing on one local school, we created social posts that could be shared by relevant community groups and supporters. The idea took off in hours, with thousands of shares and hundreds of positive comments being made online.

National media picked up on the initiative and the CEO of the Australian Road Safety Foundation was interviewed over 50 times in 3 days about the Safelybackpacks.

Already a number of schools have made the bags compulsory, with over 100,000 bags expected to hit the streets for the beginning of the new school year in 2018.