RELEVANCE TO HEALTH

Access to safe, healthy food is a basic human right.

With this in mind, and as an idea that allows shoppers to enjoy safer, pesticide-free fruits and veggies, Safety Bags was the first of its kind.

All using the humble fruit and veggie bag that’s appeared in supermarkets for years.

BACKGROUND

China’s trust in food safety has hit an all-time low.

From exploding watermelons and recycled gutter oil to toxic baby formulas, the country has faced one food safety scandal after another.

And now this…

INSIGHT

A recent study by Greenpeace China shows that up to 90% of all fruits and vegetables sold in supermarkets are contaminated with at least one harmful pesticide.

Pesticide residues put people at risk of brain damage, neurological problems and even cancer.

So Tesco, the world’s leading supermarket, saw a need to make a difference.

As an idea that allows shoppers to enjoy safer fruits and veggies, Safety Bags was the first of its kind.

We turned to science and found photocatalysis—the breaking down of compounds using the power of light.

Photocatalysis (with TiO2) is proven to destroy viruses, bacteria and toxic chemicals, including even pesticides.

So working with Hong Kong’s leading photocatalyst laboratory*, we formulated a safe, inner-coating of Nano Photocatalyst technology into our fruit and veggie bags.

This had never been done before.

The way they work is simple:

1. You simply grab a Safety Bag

2. Place fruit or veggies into the bag

3. Expose to natural (indoor or outdoor) light for 3 hours

4. Remove, rinse and enjoy

* Medical Grade Photocatalyst Laboratory