Cannes Lions

SAFETYBELT CAMPAIGN

HASAN & PARTNERS, Helsinki / MINISTRY OF TRANSPORT AND COMMUNICATIONS FINLAND / 2009

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We see former Formula One World Champion Mika Häkkinen and former Formula One driver Mika Salo pulling young drivers over on a street in Helsinki. Both Mika's are world famous and thereby very well known in their home country. When they pull over a person who is driving without a seat belt, they, by using very strong language, order them to buckle up in order to continue driving.

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