Cannes Lions
EURO RSCG MRT, Lisbon / SOC. CENTRAL CERVEJAS / 2003
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Description
A guy stands outside a bar, at night. He's holding the new Sagres shockproof bottle in his hands. He chucks the empty bottle into a 'glass only' recycle bin. As he turns his back on the container, we see him being hit with the bottle he threw away. The recycling bin spat it out since it is plastic and not glass.