Sahne Nuss is a brand that has lost emotional value, resulting in the detachment of the brand by consumers.To strengthen these ties we sought the best way to reach “hearthland” of the target, that is why we used the most recognized symbols of our brand: Squirrel and Almond.We invented a story with a magic atmosphere, a story around the spirit of the brand. It was a purely emotional action in which the person was completely engaged.It evoked an emotional level at its core, affecting the senses of our target (enthusiasm, joy, participation).We used different platforms of communication to tell this story which helped as to create enthusiasm and surprise in various parts of the city.

People involved looking almonds lost, and gave their tracks on the campaign Web site www.sahnenuss.cl

Sahne Nuss had no communication campaigns for many years, however, with a low budget and four weeks of activity, we move some relevant indicators:Preference of mark incresed 13%Penetration incresed 12%Loyalty incresed 11%500,000 were impacted by tv news, newspaper, social media and streetAfter 4 weeks the conversation in social networks incresed by 70%Our facebook followers incresed by 58% (from 12,000 to 19,000)Our website got more than 100,000 visits (90% were inique visitors)Poeple posted more than 20,000 tracks (pics and massages)More than 2,000 people attended the final event.