Under the concept "Walk into BBVA and fly out ", we came up with direct mail, point-of-sale elements and TV campaign.Our direct mail piece consisted of a brochure and a sleeping mask with the message: “dreams are free and so are flights now”.Another direct mail piece had the shape of a plane ticket.A giant plane tail was our point-of-sale element for BBVA offices.The shop windows of the bank offices became giant stands displaying little planes that clients could pick up.The TV campaign showed different situations in which, in a humorous way, some characters had been substituted with cutouts of themselves.

Still in course.