The consumers shared their thoughts and uploaded photos of their important belongings in a very vivid Allianz community. All our media executions led them to our “What is important to you” webspecial. To activate the people talking about their very private and intimate things, the Photo Artist Foster Huntington traveled through Germany asking “What is important to you?”. The generated videos were seeded via social media channels. Simultaneously we used web and mobile TV along with Facebook ads to engage, especially with younger people. Our perfect combination of TV and second screen: As the first insurance company worldwide we integrated “Shazam” in our TV Copy where real Allianz clients tell about their things they care and reached thereby 80 % of our target group.

Awareness

- The Advertising Awareness went up 50%.

- Over 380 million contacts in our target group.

Interaction and Engagement

- Over a million people visited our “What is important to you?” webspecial with an interaction rate of 10%.

- Over 500.000 views generated for the video content which was produced during the road trip.

- Nearly 60.000 people used Shazam and over a thousand pictures were uploaded and shared.

Sales

- Almost 60% of Allianz’ insurance agents used the campaign in order to communicate the products’ benefits – finally a sales uplift of 33 percent!