Korea’s no.1 discount retailer, emart, has begun a new mobile business. How can an ordinary retailer go mobile? We’ve raised the bar and raised expectations by bringing the next generation of mobile. Customers get excited when they get ‘hot deal’ items and special discounts. So we’ve made it fun and easy to find sales and deals within a huge retail setting. We’ve come up with emart Sale Navigation! A mobile navigation system that tells you where you are and where you want to go to find the best deals.

emart Sale Navigation utilizes the world’s first LED light activated mobile technology.

We’ve not only made the everyday shopping experience easier for the customer, we have also successfully promoted a unique mobile business for emart.

Customers get excited when they get ‘hot deal’ items and special discounts. So we’ve made it fun and easy to find sales and deals within a huge retail setting. They simply use their smartphones as a navigation to drive their shopping cart to their desired sale destination. We’ve not only made the everyday shopping experience easier for the customer, we have also successfully promoted a unique mobile business for emart.

Not only the media but the digital technology and marketing academic communities such as TTA(Telecommunications Technology Association) in KOREA have also applauded this innovative effort.

emart’s Sale Navigation is just the beginning and we expect this to spread beyond emart. Through this lighting technology, consumers can receive information and updates instantly, anywhere there is light. Thus, Street lampposts, electronic signs, automobile headlights and anything else that utilizes LED lighting can be used as an innovative marketing tool. The environmental friendliness of LED lighting also supports Green efforts and can be significant towards a company’s CSR efforts.