Cannes Lions

SALESFORCE

SALESFORCE.COM, San Francisco / SALESFORCE / 2015

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Overview

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Credits

OVERVIEW

Description

Dreamforce is not only the world’s largest tech conference, it’s an industry-leading event bringing together thought leaders, world-class speakers, thousands of customers and partners for four high-energy days of inspiration, education, networking, fun, and giving back. Dreamforce delivers an unparalleled in-person and online experience. Since 2003, we’ve experienced explosive success, growing from 1,300 registered attendees to 150,000 attendees registered in 2014. Behind this success is a well oiled, sophisticated promotional campaign machine using best of breed email, social and web tactics. Our sales army is equipped with high tech tools to sell to their customers, both old and new. Dreamforce also has a huge community of loyal attendees. They come back year after year and are our most passionate advocates. Once at the event, our attendees experience an award winning, world class event that uses a wealth of activations to deliver business success for both salesforce and our customers.

Outcome

Dreamforce attendees had the unique opportunity to experience first-hand how some of the world’s leading companies use the Salesforce Customer Success Platform to connect to their customers in a whole new way. We tracked over $377,000,000 in opportunity.

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