Cannes Lions
Y&R COLOMBIA, Bogota / LA CONSTANCIA / 2012
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When people eat blistering hot sauce, their eyes begin to tear, just like when they cry. So for Constancia Brava Hot Sauce, we wrote really sad animal stories that laid it on so thick that they made people cry when they heard them, because the only way an animal can make you cry is by slathering it in Constancia Brava Hot Sauce.