Outside daytime. We see red skis ploughing through the snow down a mountain. The skis perform a great leap followed by a perfect slalom on the fresh snow as if a non-existent skier was manoeuvring them.

But it is actually Franco, the testimonial who is transparent just like Molinari Extra sambuca.When he has finished his descent, Franco reaches his chalet and enjoys a Molinari on the patio, and he invites the audience to try it ice cold. At that very moment, a small block of snow breaks away from the roof of his chalet, and it falls onto him. Franco reacts in an ironic way, pointing out that one just cube of ice is enough for Molinari.