Cannes Lions
BBDO NEW YORK, New York / MARS / 2013
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The ‘sample lady’ is a familiar figure in American supermarkets. When a new product is introduced, a brand will often hire friendly representatives to offer free samples of the product to shoppers. Many of these samplers are friendly, motherly, older women—not the type of female who would normally be found in the bedroom of a college-age guy. But as we learn in this commercial, Snickers Peanut Butter Squared is so delicious that it can lead one who tries it to have very strong feelings for the one who gave it to him.
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