4 ambient ads were set in the most frequented shopping mall in Lebanon where the shoppers were tricked into perceiving 3D elements: an escalator, shopping carts, a car and a bench.

Once at close proximity or at a different angle, they discovered what triggered them was in fact a “trompe l’oeil” with the message:Everything will look flat after your SAMSUNG 3D TV experience.

This ambient, in addition to the total work that launched the SAMSUNG 3D TV in Lebanon, propelled SAMSUNG into 1st place in terms of awareness, recognition and sales.

The ambient ads attracted a great number of people of all ages and different backgrounds. The passers-by were clearly highly intrigued and interacted positively with the brand.

Advertising-fun was taken to a whole new dimension!