Cannes Lions

PROPEL MOBILE PHONE

LEO BURNETT CHICAGO, Chicago / SAMSUNG / 2009

Film
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The Samsung Propel has a full QWERTY keyboard that makes communicating through text easier than ever. So who better to demonstrate that than someone who has some trouble communicating – Ozzy Osbourne. The spot features Ozzy using the Samsung Propel and its full keyboard to make himself understood through text messages, since no one can understand him when he speaks.

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