We wrote a story and asked a comics illustrator to draw it on the streets, getting inspired by people and landscapes around him.

The story was published on Samsung’s Facebook and a promo video was made.

50,000 copies of the book were printed and distributed

The promo video explaining all the project got more than 370,000 views and the Facebook page with the story got more than 14,000 views.

Many articles were written, both in national and international sites and blogs.