Cannes Lions
HAKUHODO KETTLE, Tokyo / SONY / 2008
Overview
Entries
Credits
Description
The aim was to give customers not just a message of “color”, but an experience of “Playing color”.
Execution
We produced an interactive outdoor media “Playing color” experience by combining the web and Outdoor Ad. On the web, people can change the color of the actual building in the center of Tokyo. That is, people can color Tokyo. More specifically, people can choose among 16,000,000 colors.
Similar Campaigns
12 items