“Growing Up” follows a male protagonist over the course of 10 years, documenting the ever-growing list of realizations that there is a superior alternative to his current phone.

From the launch of the first iPhone in 2007, we see that year after year and upgrade after upgrade, our protagonist’s phone was actually letting him down. Little did he realize a better alternative was right there beside him all along.

The story ends during the 2017 iPhone X launch. Our young male protagonist is now grown up. After 10 years of feeling left behind, he makes the grown-up decision not to follow fall victim to passing trends, but instead to upgrade to Samsung Galaxy S9.