Cannes Lions

IXUS DIGITAL CAMERA

LEO BURNETT, Sydney / CANON / 2004

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Two Japanese tourists take a picture of themselves using a Canon ixus, they capture every detail-literally. They, the ice cream truck behind them, even a bird flying past in the sky, are turned into a huge life size photograph that falls forwards and crashes slowly to the ground.

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1 Cannes Lions Award
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