At IFA 2017, the visitors were welcomed by a live multimedia installation.

Without a single touch, they took pictures at digital kiosks which animated their portraits across the biggest curved screen at the IFA: The digital faces were created from the shapes of the product portfolio into a stream of particles. This way, Samsung thanked the visitors to be the inspirational source of their innovations.

The spatial gesture of the curved screen literally pulled the visitors into the visionary world of products. Here, interactive zones made the products come alive.

DIGITAL KIOSKS

The kiosks provided an intuitive user experience which shows how technology can enrich our lives. The especially designed terminals were equipped with a 46-inch display and an LED circle on top. After the kiosk welcomed the visitors, it took their portrait that was then animated.

PARTICLE ANIMATION

Visitors’ portraits were instantly transformed into shapes of the Samsung portfolio. The dynamic particle animation made people experience the diversity of products und made them a part of the brand world. From the digital kiosks, the animation was sent to the curved screen in real-time.

THE CURVED SCREEN

27 HD projectors were pointed to the 550 square meters curved screen and created an ultra-high, 14K resolution. An especially designed frame construction was invisible from the outside and left no folds on the foil surface. The curved screen itself was a suspended rear projection screen.

8 hours a day and 7 days in a row, “Inspired by You” counted 190.000 visitors in total, which are 10.000 more than in 2016.

With a rate of 825 to 97% of all visitors, the digital kiosks recorded high participation.

More than 14.000 interactions generated new impulses in social media which spread it all over the word.