Cannes Lions
CHEIL COMMUNICATIONS, Seoul / SAMSUNG / 2005
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Description
Regardless of Folder Phone, we intended to emphasise its free rotating function by showing a model's dance. Sexy and stylish celebrity-look is well-matched with the product's stylish design.In this Interactive Rich Media Advertisement, if a user simply rolls-over a mouse icon on the banner, the banner expands and rich media Ad starts being shown in the expanded windows. If a user clicks on the expanded windows, the banner covers the full screen so that it can communicate a strong and powerful message to a user.
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