Cannes Lions
LEO BURNETT DUBAI, Dubai / SAMSUNG / 2016
Awards:
Overview
Entries
Credits
Description
In 10 years, half the world’s population will suffer from myopia. Today, 1 in 10 children suffer from vision problems. Screens are an integral part of children’s lives. The problem is they hold the screen too close to their eyes. It’s a daily struggle for parents to change this behavior. We needed to make sure children watch responsibly. So, we created Samsung Safety Screen, an app that helps children hold the screen at an optimal distance from their eyes.
Execution
The app operates in the background. It uses facial recognition technology to calculate the optimal distance. When the screen is too close to the child’s eyes, the app will block the screen. It will only become unblocked when the child moves his face back to the appropriate distance.
Outcome
- 50K downloads in first 2 weeks
- 6.9 million social media impressions
- Google top trending app in the world
- #1 education app
- #7 free app
- #20 all categories
Similar Campaigns
12 items