During Christmas many Dutch people buy a new TV as a gift for others or for themselves. We thought it was a nice gesture to give away 6 Samsung SmartTVs… to the 6 smartest participants of our Samsung SmartTV Challenge: a quiz for which we turned Europe’s biggest outdoor screen into a gigantic interactive screen. Through their mobile phones players connected directly to our quizmaster on screen. After he let them experience some SmartTV features they could answer his questions about the features with their phones. Last man standing walked away with a TV.

On that one day people played with the brand for a total of 2,403 minutes. But there was more: Online exposure: 3,300,000 impressions Twitter reach: 149,500 Earned exposure on the biggest news websites like: Telegraaf.nl, Tweakers.net, Ad.nl, Volkskrant.nl, Nu.nl TV exposure @ ‘Shownieuws’ SBS6 #570,000 viewersWhen people think of Smart TV they now think of Samsung.

Today Samsung is market leader in the Smart TV segment.