As part of Samsung’s Mixed Talents online social platform, we partnered with Italian millennials to solve a massive road safety issue: smart phone usage while driving a motorbike. In Italy, 25% of motor scooter accidents of riders age 18-24 are caused by smartphone use while driving. 3 out of 5 Italian millennials ride a motor scooter, so what better place to find a solution than a collaboration with this demographic.

10 windshields were created for the official launch event held in March at the Samsung Smart Arena in Milan. We allowed everyone to see, touch, and try the windshields at this event. People are able to book a test drive at the Samsung District in Milan to experience the Smart Windshield for themselves.

Through a partnership with Yamaha, we are currently working on a broader, second release.