Situation / Launch of the partnership between the Louvre, which offers a selection of screensavers included in a Samsung service called "art store", which provides screensavers when the television is off.

Brief / Highlighting the partnership between the Louvre and Samsung and unveiling the new 2022 edition of THE FRAME

Objectives / Positioning The Frame as the most relevant television in terms of picture quality and top-of-the-range design

The film sublimates the partnership between TV The Frame and the Musée du Louvre. The scene takes place in one of the museum's mythical rooms, that of the Mona Lisa. A woman plunges her gaze into that of Mona Lisa, and all the film's creative potential lies in the depiction of Mona Lisa in the deceptive location, since the woman believes herself to be at the Louvre, whereas the end of the film reveals that she is at home in front of her television set.

Impact / reach / engagement /

The media plan provide that film in Pathé Gaumont cinema network (750 theaters) during french blockbusters programmation.

Brand perception and achivement /

That TVC had definitely put the brand on the top range of premium consumers goods provider

Change Behavior /

Television is no longer a product to be hidden away, but a product that should be part of your interior design and your pride and joy, thanks to this technology that offers your home a selection of masterpieces when your television is switched off.