Cannes Lions
DEUTSCH, New York / GODADDY / 2014
Overview
Entries
Credits
Description
Every small business owner needs help to succeed. Like an awe-inspiring Jean-Claude Van Damme in your corner, GoDaddy’s online tools give small business owners the ability to kick ass every day. In this spot, Jean-Claude Van Damme appears and gives a hardworking baker the endurance to make it through his day. Our rallying cry, “It’s Go Time,” is common parlance for boxers and football players. It means “It’s time to kick ass.”
Execution
We scored an original soundtrack that accompanies Jean-Claude Van Damme who always appears in his signature side splits and motivating you to "step it up." Building and layering instrumentation along the way lead to inspiration throughout our hero's day.
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