Wanderlust 108 festivals target lifestyle triathlete enthusiasts such as runners, yogis, teachers, speakers and musical talent. In line with the wellness atmosphere of the festival, Samsung developed an interactive footprint within the Kula Marketplace, the central hub for all attendees throughout the day of programming. To promote mindfulness, the activation included a zen and peaceful area where products were organically integrated into the experience. Attendees were able to meet with a Samsung product expert to learn key features of the newest products. Verizon sales representatives were onsite to facilitate pre-orders or purchase a Note8 and other accessories, while also promoting a national offer.