Cannes Lions
ROBERT/BOISEN & LIKE-MINDED, Copenhagen / COCA-COLA / 2004
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Description
People in the streets and stores are reacting to a subtle samba rhythm, which nobody knows where it comes from. In the end it is revealed that the samba rhythm comes from a lot of SanSao bottles in the back of a truck driving through the city - "SanSao the refreshing taste of Guarana from Brazil."
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