To showcase the stunning New Zealand scenery and the warmth of its people, we mixed a little Christmas spirit with a lot of Kiwi can-do spirit, and gave a young boy in one of the world’s most remote locations a unique Christmas gift - making sure Santa didn't forget about him. We used real Air New Zealand staff, a real family, and lots and lots of Christmas lights, to create an unexpected solution to a touching problem, facilitated by New Zealand’s national airline.

In an incredible (and incredibly remote) part of new Zealand's South Island, we found a little boy with a big problem. Archie’s family had just moved to New Zealand from Australia, and, with his first kiwi Christmas looming, he was worried that Santa wouldn't find him at the bottom of the world. So we came up with a bright idea. 10,000 lightbulb bright. Using Air New Zealand's ground support crew and engineers, we surprised Archie with a very special sign in his paddock. A sign so big and bright that Santa (and the rest of the world) couldn't ignore it.

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 “And this sort of thing is exactly why I fly with Air NZ every time!”

- Lana Kneas 

“Blubbering like a baby flying Air New Zealand this Christmas too <3”

- Bec Green 

“Only in NZ! Bloody brilliant! Merry Christmas”

- Julie Wythes  

“Made me cry, miss the beauty of NZ! Well done Air NZ”

- Bronwyn Allard