Orchestrate Burger King’s real/fake return in Paris to play on French people’s nostalgia, and their attachment to the Whopper, which is especially true for Eurostar’s target.The media campaign (print, banner, film broadcasted in cinemas) will take over and reveal Eurostar’s partnership with Burger King, as part of Eurostar’s new loyalty program: Eurostar plus.

More than 50 blogs mentioned the operation.The video has been seen more than 85 thousand times in the first week.