Building on the success that we got in previous editions, we kept on with the idea of “We are looking for the best soccer expert in Latin America” and to activate the target, we created a secuenced multi layered campaign.

In the first phase, we relied strongly on TV, Social Media and Digital. Through warming up on TV and Social media,we drove fans to the dedicated contest website.

In a second fase we focused on activation on Facebook and Twitter through real influencer soccer players, as we did in previous editions

They challenged the contestants to be the best and involve others. This created a real viral movement on social networks.

Millions of people were waiting for the Grand Finale, which was broadcasted on Fox News in prime time to more than 20 countries.

2 Guinness records

20+ Countries

1.080.000.000 impacts online

2.000.000 players

7.700.000 millions visits to the web

7.706.880 minutes engagement on the web

12.000 questions answered

16.548 content shared