Cannes Lions

SAP ACE Awards 2015 Trophy - Use of New Technology in Product Design

SAP INDIA, New Delhi / SAP INDIA / 2016

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Overview

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Credits

Overview

Description

Since new technology attempts to change the paradigm, this was represented with flight of motion signifying imagination. While the solid grounding of the flight is the practical and functional application of technology.

Execution

Product features:

- The trophy was sculpted to embody the action of Soaring high in Flight, Fluid in Form yet Rooted with a firm base.

- The flight of motion symbolises the imaginative aspect of new technology, while the grounding in reality underscores it's practical benefits.

Outcome

Startled the audience and became a possession of pride for the deserving winners in the field of using most out of technological innovation.

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