Cannes Lions
SAP INDIA, New Delhi / SAP INDIA / 2016
Overview
Entries
Credits
Description
Since new technology attempts to change the paradigm, this was represented with flight of motion signifying imagination. While the solid grounding of the flight is the practical and functional application of technology.
Execution
Product features:
- The trophy was sculpted to embody the action of Soaring high in Flight, Fluid in Form yet Rooted with a firm base.
- The flight of motion symbolises the imaginative aspect of new technology, while the grounding in reality underscores it's practical benefits.
Outcome
Startled the audience and became a possession of pride for the deserving winners in the field of using most out of technological innovation.
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