Cannes Lions

SASION ROSE GOLD AMEX

DRAGON TOKYO, Tokyo / CREDIT SAISON / 2021

Film

Overview

Entries

Credits

Overview

Execution

The theme of Rose Gold Amex is "one-shot and memorable" advertising expression.

A woman and a rose reflected in a beautiful monochrome world view that you can't help but look at.

By drawing a rose gold card vividly in full color in it, it gives the impression of maximum comfort and elegance.

By folding a high-impact copy on a beautiful image, it is tailored to a commercial that moves the heart of the target.

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