Cannes Lions

HUMP DAY

HUNGRY MAN, New York / GEICO / 2014

Film
Film

Overview

Entries

Credits

Overview

Description

Uh oh! Guess what day it is? A camel distracts people working in the office because it's a hump day. Folks who save after switching to GEICO are happier than a camel on Wednesday. Woot, woot!

Execution

We needed to find someone to play Caleb the Camel that would be both annoying and lovable, camel-like but still human. This spot was the most successful spot Geico has ever put out and the camel's mannerisms and speech patterns were quickly adopted by people all over the country.

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