Cannes Lions
HUNGRY MAN, New York / GEICO / 2014
Overview
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Credits
Description
Uh oh! Guess what day it is? A camel distracts people working in the office because it's a hump day. Folks who save after switching to GEICO are happier than a camel on Wednesday. Woot, woot!
Execution
We needed to find someone to play Caleb the Camel that would be both annoying and lovable, camel-like but still human. This spot was the most successful spot Geico has ever put out and the camel's mannerisms and speech patterns were quickly adopted by people all over the country.
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