Cannes Lions
REMO D6, Madrid / DIGITAL + / 2004
Overview
Entries
Credits
Description
Barcelona and Seville are separated by approximately 1,000 kilometres, a distance that, thanks to DIGITAL+, it is not necessary to travel in order to see the match as if you were there yourself. This is because DIGITAL+, in addition to broadcasting the match, offers you an attractive flamenco dancer doll for your TV, the type of decorative ornament much loved by Spaniards, especially sevillanos.
Outcome
The number of new DIGITAL+ contracts in the city of Barcelona from 01/01/04 to 26/03/04 was 66.37% higher than during the same period the previous year (6,427 in 2003 compared to 9,689 in 2004).
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