Pepsodent's commitment to providing products that enable mothers to take better care of her family's oral health and its Brand Communication Idea of "Protection for Real Life" are brought to life in this ad.

Depicted in the film is the reality of how children observe and mimic what they see their parents do. Tying this real life insight to brand's mission of educating good oral habits brings us a charming family story that makes the idea of brushing day and night more memorable.